Enhanced set of brand guides for Metabolon
Metabolon is a highly specialist company operating in Life Science, they decipher thousands of discrete chemical signals from genetic and non-genetic factors to reveal biological pathways. They make connections where other omics companies cannot, and provide the definitive representation of the phenotype.
5,400+
Proprietary Metabolite Library
45+
PhD Experts
1,300+
Global Clients
BRANDING
Adding additional but critical layers to the Metabolon brand.
By expanding upon Metabolon's current guide system and introducing secondary and tertiary color tiers to their hierarchy, the company has empowered itself to communicate with its primary target markets more effectively. Moreover, our efforts extended to refining an iconography style, enhancing branded visuals, and elevating photography. This encompassed the creation of a comprehensive set of sub-guides specifically tailored to photographic aesthetics.
”Slant's creativity and professionalism helped Metabolon to evolve the brand from repetitive colours and icons, to intentional, eye-catching creative that blended our personality with our 6 core markets. Nigel at Slant developed something that is beautiful, representative, and scalable.
Paul WrightDirector, Commercial Marketing